DEANA CARTER EPK
PLEASE DOWNLOAD AND READ THE MARKETING GUIDELINES ABOVE. PLEASE MAKE SURE THAT ALL DEANA CARTER BRAND ASSETS, TEXT, AND MARQUEE PLACEMENTS ARE GREATER THAN OR EQUAL TO THE OTHER ARTISTS FEATURED.
Deana is pronounced: Dee-na
The CORRECT SPELLING is Deana Carter, and not Deanna or Deena. Please make sure that all marketing, graphics, and press releases contain the correct spelling of her name.
Deana Carter Required Tour Marketing Guidelines
This document outlines a step-by-step process for venues to follow when promoting Deana Carter’s tour. Please adhere to these requirements carefully to ensure consistent and effective promotion.
General Requirements
- Correct Pronunciation: Deana is pronounced Dee-na.
- Correct Spelling: Always use Deana Carter. Avoid spelling it as Deanna or Deena.
- Brand Consistency: Ensure that all Deana Carter brand assets, text, and marquee placements are greater than or equal to those of other artists featured in the promotion.
Step 1: Confirm Announcement/On-Sale Date
- Obtain the announcement and on-sale date from Artisan Agency and confirm the status.
- Ensure the ticket link is live and functional before the announcement date.
Step 2: Create and Optimize Event Page
- Set up the official event page on your venue’s social media platforms and website.
- Add Deana Carter as a co-host to the Facebook event.
- Verify that all event details, including ticket links, event timing, and venue information, are accurate.
Step 3: Approval of Promotional Assets
- Submit any promotional artwork for approval.
- Ensure all graphics are professional, high-quality, and include Deana Carter’s approved branding.
- Use only the approved high-resolution photos available here:
Deana Carter High Res Photos - Use only the approved signature logo:
Deana Carter Signature Logo PNG Files
Step 4: Schedule a Marketing Call
- A 15-20 minute marketing call with Jake Wheat is required.
- Schedule the call using this link:
Schedule Marketing Call
Step 5: Obtain Shout-Out Video
- Once all event information is finalized and approved, you will receive a customized shout-out video from Deana Carter for promotional use.
Step 6: Social Media Promotion
- Use approved press photos and graphics for all social media posts.
- Include the following in each post:
- Deana Carter’s tag.
- Your venue’s tag.
- Ticket link.
- Use the hashtag:
#deanacartertour2023
(to track show promotion).
- Coordinate with Jake Wheat to ensure the event is listed on Deana Carter’s official website.
Step 7: Radio Spot Music
- Use tracks from Deana Carter’s album “Did I Shave My Legs For This?”.
- Recommended tracks:
- Strawberry Wine
- Did I Shave My Legs For This
- Count Me In
- We Danced Anyway
- How Do I Get There
- You & Tequila (From the “I’m Just A Girl” album)
Step 8: Ticket Count Reporting
- Send weekly ticket counts every Thursday to:
- Jake Wheat: marketing@jakewheat.com
- Scott Galloway: ticketcounts@artisanagency.net
Contact Information
For any questions or concerns, please reach out to:
- Jake Wheat
- Phone: 502-381-3119 (Direct Cell, 8 AM–5 PM EST)
- Email: marketing@jakewheat.com
If your call goes to voicemail during normal business hours, please leave a message. Calls will be returned promptly.
For tour support requests, please submit a ticket here:
Tour Marketing Support Request
Final Notes
- Ensure all marketing, graphics, and press releases contain the correct spelling of Deana Carter.
- Do not use any unapproved photos or logos. Only use the assets provided in this document.
- Collaborate with Jake Wheat to ensure all promotional materials meet the required standards.
We look forward to partnering with you to make this tour a success. Thank you for your cooperation and attention to detail.
Sincerely,
Jake Wheat
Deana Carter Marketing Team
Phone: 502-381-3119
“Always find opportunities to make someone smile, and to offer random acts of kindness in everyday life.”

about deana carter:
Drenched in sun-kissed natural beauty both inside and out, Nashville native, Deana Carter, didn’t take a seemingly easy route to stardom, but instead chose to defy the conventional expectations of the typical Nashville artist blueprint and make her own mark. And she did, undeniably taking the industry and fans by storm with her wildly successful multi-platinum international debut “Did I Shave My Legs For This?” more two decades ago. Anchored by the
dreamy super hit ” Strawberry Wine”, Carter showcased her own blend of country and retrorock sprinkled with the folksy singer/songwriter qualities that have garnered Deana Carter welldeserved respect and wild acclaim.
With EIGHT albums under her belt, Carter explores many subjects commonly shared over a quaint dinner, afternoon coffee or a sunny day hike with a good friend.
Her last release of Southern Way of Life was her first dive as Label CEO on her own Little Nugget Records, distributed by Sony/Red. These songs weave through the sometimes rocky
terrain of adulthood, including loss of love, relationships on many different levels, trials, tribulations and simply put – life. As always, Instinctively autobiographical, the subject matter mimics the interesting ride of Carter’s own life – so far.
The daughter of famed studio guitarist and producer Fred Carter, Jr., Deana grew up exposed to the wide variety of musicians her father worked with, including Willie Nelson, Bob Dylan, Waylon Jennings, Simon & Garfunkel, Muddy Waters, Dolly Parton, and many more. Their strong influence would eventually seep into Deana’s own country-pop style, which reflects qualities that can also be heard in similar artists now, such as Miranda Lambert and reflective
of artists like Sheryl Crow.
Developing her songwriting skills by trial and error at writer’s nights throughout Nashville, Carter eventually signed a writing deal with Polygram and soon after a record deal with Capitol Records. One of her demo tapes happened to fall into the hands of none other than Willie Nelson, who remembered Deana as a child. Impressed with how she’d grown as a songwriter, Nelson asked Deana to perform along with John Mellencamp, Kris Kristofferson and Neil Young
as the only female solo artist to appear at Farm Aid VII in 1994.
Her debut album, “Did I Shave My Legs For This?” boasts six songs co-written and with the album co-produced by Carter, was released to strong reviews in late summer 1996. By the end of the year, the record had climbed to the top of both the country and pop charts, quickly
achieving multi-platinum status, with 3 number one singles in a row. A “first” for the genre, Deana’s celebrated debut album held this distinction and many ground breaking achievements
for more than 5 years and has become one of Country Music’s most treasured classics of the
90’s.
“Everything’s Gonna Be Alright” followed in late 1998 and in 2001 Carter realized her dream of performing with her dad on an intimate holiday album, aptly titled “Father Christmas.” Making a strong move towards adult pop Carter released “I’m Just a Girl” on Arista Records in 2003, the same year Capitol Records released a Greatest Hits compilation. Follow-ups “The Story of My Life” in 2005 and “The Chain” in 2007 were both released on Vanguard Records. In an effort to pay homage to her musical roots and preserve her legendary father’s label Nugget Records, that famously presented some of the best in country music some 40 years ago, Carter opened her own label, Little Nugget Records, on which her latest album “Southern Way of Life” was released.
Carter now divides her time between Los Angeles, Florida and Nashville, writing and producing for both the pop/rock and country markets when not on the road touring or making movies.
Her superstar success continues to be evident as the chart topper “You & Tequila”, co-written with Matraca Berg and recorded by Kenny Chesney, was nominated as CMA’s “Song of the
Year”, as well as two Grammy nods, notable the coveted “Song of the Year” , and, also, received a nomination as ACM’s “Song of the Year”. You and Tequila received a coveted ‘Songs I Wished I’d Written’ by the NSAI in Nashville, something Deana treasures, coming from
her hometown music community.
Carter also co-wrote and produced an album for recording artist Audra Mae & the Almighty Sound, while putting the finishing touches on her own “Southern Way of Life.”
She has recently held a Governor’s seat on the Grammy Board for the Recording Academy and served on the Producer’s & Engineer’s Wing, The Membership Committee, & held an active voice for Artists & Creators with Advocacy in Washington, D. C. & throughout the last year for Pandemic Relief.
Singer, songwriter, producer – Deana Carter continues to defy conventional expectations, making waves as she makes great music, tours, & makes movies.